If women love designer shoes and trendy dresses, men share their passion for name brand shoes too as well as high quality watches such as the Rolex. I grow up with more men in the family and I can attest that they prefer quality than quantity. I have vivid recollection of my brother who prefers to have single designer jeans than having more of the low quality jeans in the closet.
Collectible accessories such as the luxury watches are great investment so; when the men of your life choose expensive jewelries and accessories, let him have it. As long as he can afford it, let him flaunt it.