When I look at a magazine, I would check out the cover and the cover story. As a consumer, I am attracted to a glossy cover and the catching title of a story then; I will flip the pages and check if the articles inside the magazine are worth buying for. It should be trendy and informative for me to purchase it. I should congratulate the magazine's marketing staff because their strategy works.
The same concept applied when I visit online sites. When I click on a Website, I stay longer if the design is intriguing and attractive. Of course, the information provided should be informative and interesting. If it is an online shopping Website, I would come back more often if it is easy to navigate and the Website provided wide range of products.
Let us examine the bigger picture here and what is trending nowadays. Some companies have to hire a branding and Service Marketing firm to help and promote their company. They needed professionals to study the trend and how to connect the services of their company to the targeted clients. That is the reason why; some companies are forced to change their strategy to level up and stay ahead from the competition if there are any.
It could start with website planning and laying out the outstanding services of the company. The hired professionals will take care of the Website and Landing Page Design which is an SEO friendly. They will be in-charge in handling content, E-mail and social marketing; web video; web analysis as well as online branding.
We have seen lousy Websites with awful content and they needed help. They should go with the trend or else, they will be left behind by their competitors. What they should do? Hire and consult a Professional in Marketing and Branding.