Your website dictates you. It gives you (and/or your business) a face and a personality. Having an attractive and inviting website will help maintain your audience and keep them clicking through your pages. Are you new to the whole website design thing? Not to worry, many companies, like The Print Group, specialize in website development. To get started on your own, however, below are 10 helpful tips to help make your website more inviting.
1. Pick a theme
The theme of a website can be of anything! Choose one theme and stick to it.
2. Choose an Appropriate Colour Scheme
Ensure that it suits your content, and is easy on the eyes.
3. Make the Website Easy to Navigate
Use simple and clear headers. If your website is confusing and people cannot easily find what they are looking for, they might get deterred and find the information elsewhere.
4. Choose interesting images and graphics
Using pictures to break up long sections of text gives the reader a rest. Pictures can also often provide a more detailed illustration of your point than a paragraph. Many Internet users need to see it in a picture to understand it. These images should also match the theme of the site.
5. Provide a Space for Success Stories or Testimonials
Customers love talking about their experiences and themselves; by posting success stories, you are showing evidence that backs up your claims and website content. Customers also love hearing what other people like them have to say.
6. Include Contact Information
Audiences can therefore provide feedback or ask questions. This allows your customers to get in touch with you on a more personal level and makes them feel as though their opinion counts.
7. Allow for Sharing to Social Media
Facebook, Pinterest, LinkedIn, Twitter - A lot of times, users to a website find something of interest and want to tell their friends about it. Allowing for sharing across social media platforms creates more promotion opportunities for your website.
8. Provide links to external sites
These shouldn’t be just any old external sites. They should contain similar content, or further information of relevance. If your site has information on a subject, customers may easily navigate away from your page to find out more. By providing links that you endorse, you are servicing the customer, while also directing website traffic.
9. Post links to Relevant News Content for You/Your Business
Customers like to see where you, or the business has been before. News articles and media releases also showcase a level of credibility.
10. Be Personal
Audiences want to know that there is a person on the other end of the content, not just a computer; use a combination of formal and informal language to put the audience at ease and make them feel more comfortable.
Whether you are using your website for personal use, or for business needs, keeping it simple and clear is important. Audiences usually know what they are looking for and where to find content on websites. If your website is too confusing, it is likely that customers will not come back. Knowing what the customer wants to see will help to transform your website and make it more inviting.